HOW MIGHT DEVELOPING CULTURAL COMPETENCE IMPROVE MENTAL HEALTH Essay - 1

HOW MIGHT DEVELOPING CULTURAL COMPETENCE IMPROVE MENTAL HEALTH SERVICES - Essay Example Growing cultural diversity in UK involving both healthcare practitioners and clients has however triggered significant desirability for change towards cultural competence within the country’s healthcare system. This paper discusses how developing of cultural competence based on the Papadopoulos et al. may improve mental health care services in UK. Papadopoulos et al. (1998) provides a cultural competence model capable of facilitating effective implementation cultural competence within the UK health care system. The cultural competence model developed by Papadopoulos et al. (1998) entails five constructs including cultural awareness, knowledge on the clients’ culture, and development of cultural skills, cultural encounters and culture desire. The five constructs are perceived as central to healthcare practitioners’ ability to deliver care within patient’s cultural context. The model recognizes the role of culture in influencing patients’ way of thinking and perception about their health problems. The cultural competence model is viewed as an ongoing process that involves integration of the five cultural competence constructs to enable health practitioners achieve the ability to deliver health care services within patients’ cultural context (Campinha-Bacote 2002). The model emphasizes on the n eed for health care practitioners to appreciate cultural diversity in the process of providing care to their patients or clients. Culturally competent services emerge as essential to improve the general health care system through recognition, incorporation, practicing and valuing cultural diversity the delivery of health care services. The cultural competence model focuses on ensuring quality services for culturally diverse populations, including provision of culturally appropriate interventions. According to Lightburn and Sessions (2005), culture significantly determines whether or when an individual seeks help, the kind of help and from

Pyschological and Sociological Theoretical Explanations of Suicide Essay

Pyschological and Sociological Theoretical Explanations of Suicide - Essay Example The hopelessness theory also well defines the psychological aspect of suicide which, according to Beck’s concept of cognitive triad, makes a person think negatively about himself, his future and the world around him (1979). Emile Durkheim gave the sociological theoretical explanation of suicide (Pickering, Walford & British Centre for Durkheimian Studies, 2000). According to him, there are four kinds of suicide that result from discrepancies in a person’s ties with the society (Craighead & Nemeroff, 2002, p.1653). Altruistic suicides are those suicides that have to be committed in order to please the society, like satti in India. Egoistic suicide results from weak or too few ties with the society. Anomic suicide occurs when the ties with the society get a setback all at once, like the death of a friend. Fatalistic suicides result from excessive regulation of a person in society, like slaves and prisoners. Thus, society makes a person act in a certain way which, at times, can lead to suicide. This sociological explanation of Durkheim is still accepted by all

Corporate Crime Essay Example | Topics and Well Written Essays - 1000 words

Corporate Crime - Essay Example They have often been identified as restructuring the economy and their shareholders and the political institutions of a country. Therefore, it is crystal clear that the corporate firms control the important sectors of a country and as such, any change or issues affecting the corporate companies will certainly distress public life. Considering this context, the study of corporate crimes has an elite role in determining the dominant factors that channelize human life. What is Corporate Crime? When one attempts a study on the topic; Corporate Crimes, one has to keep in mind the fact that it is topic which needs a broad research and a systematic study. Even a mere observation will unveil various types of corporate crimes which really makes the study extensive. As the study is extensive, many have attempted to define corporate crime. Sally S. Simpson (p.6.) of University of Maryland, in Corporate Crime, Law and Social Control, identifies â€Å"corporate crime is [as] a type of white-coll ar crime.† Simpson also acknowledges Edwin Sutherland who regarded corporate crime as the â€Å"criminal activity by persons of high social status and respectability who use their occupational position as a means to violate the law† (Sutherland, 1949). ... Corporate crimes have been identified as the deliberate attempt of the companies aimed to injure the public more than street crimes in many ways: economically, socially, physically and environmentally (Corporate crime). But the notable thing regarding corporate crimes is that these criminal violations come under civil and administrative law, and as such, penalties include fines but not imprisonment. Various industries have formed and implemented their own laws and they control their employees by themselves. Corporate crimes are many and varied that one can find it negatively affecting the proper growth of a corporate firm. As it is committed by individuals for their personal gain corporate crimes may cause great loss for the employers. Many have identified the most common form of white collar crime as the employee steals from the employer who cheats customers and pockets the difference. An overview of the corporate crime reveals three types of crimes namely; corporate violence, econo mic corporate crimes and white collar crimes (Corporate crime). Corporate crime involves various kinds of crimes. Corporate violence includes three types of crimes such as, violence against workers, violence against consumers and corporate pollution. This is quite alarming to note that â€Å"6 million workers injured on the job in the US and 10,000 people die in the workplace from injuries and 10,000 from long term effects of occupational diseases† (Corporate crime). Violence against workers is irresponsibility of the corporate executives in arranging occupational health and safety standards which are inevitable for assuring the life security of the workers. Deaths of thousands of workers as an after effect of such kind of reckless

Report on Himalaya herbal healthcare

Report on Himalaya herbal healthcare The global medical industry is one of the worlds fastest growing industries, absorbing over 10% of gross domestic product of most developed nations. It constitutes of broad services offered by various hospitals, physicians, nursing homes, diagnostic laboratories, pharmacies and ably supported by drugs, pharmaceuticals, chemicals, medical equipment, manufacturers and suppliers. The medical and health care industry provides enormous employment opportunities to choose from. Apart from using the services of medical professionals, this industry also utilizes the expert services of public policy workers, medical writers, clinical research lab workers, IT professionals, sales/marketing professionals and health insurance providers. SIZE OF THE INDUSTRY The United States of America has one of the largest medical and healthcare industries in the world, followed by Switzerland and Germany. The USAs medical industry comprises of more than 750,000 physicians and 5,200 hospitals. USA witnesses approximately 3.8 million inpatient visits and 20 million outpatients visit on a daily basis. Furthermore, the United States of America has the largest workforce i.e. one in every 11 US residents employed in the health care business. The Global prescription drug market was $550 billion in the year 2006. Also, the total health care expenditures across the world were $4.5 trillion last year. Of which, US solely account for $ 2.2 trillion, $ 2 trillion in OECD countries and remaining $ 0.3 in other countries of the world. MAJOR SEGMENTS OF THE INDUSTRY The global medical industry is highly fragmented, comprising of various ancillary sectors namely medical equipment and supplies, pharmaceutical, healthcare services, biotechnology, and alternative medicines sectors. Medical Equipment and Supplies: It consists of various establishments or units engaged in designing, manufacturing, selling and distributing of surgical and medical instruments, ophthalmic, lab apparatus, electro medical, dental, irradiation, surgical appliances and supplies. Pharmaceutical Industry It consists of several establishments involved in developing, researching, marketing and distributing drugs or medicines. Globally, the market share of pharmaceutical industry is US $340 billion. The global pharmaceutical sales account for US$ 602 billion, with an annual growth rate of 7%. Healthcare Services Industry It includes various establishments dealing in different type of services like testing, outsourcing, compliance, chemical analysis, transcription, quality assurance, validation, and other types of services. The global market share of biotechnology services industry is worth US $ 50 billion, which is soon expected to witness a hike in coming years. Presently, pharmaceutical testing service industry values to US $ 5.9 billion, which is predicted to reach US $ 9.5 billion by the end of 2009. Microbiological testing service industry accounts for US $ 2.4 billion. Globally, the medical outsourcing services industry accounts for approximately US $ 200 billion. Biotechnology Industry It is one of the most research-intensive segments of the global healthcare industry. Biotechnology industry is composed of many establishments, which are engaged in making wide variety of biotech products. Biotechnology is primarily being used by the pharmaceutical industry but there are other industries like agriculture, mining, waste treatment industries as well, which are making continuous use of biotechnology. Biotechnology companies focus on developing methods or products used for preventing, diagnosing and treating dozens of life threatening and chronic diseases. The biotechnology industry has mushroomed since its inception and at present it is equivalent to US $ 50.7 billion. China, USA, India, Australia, and France are the market leaders of biotech products in the world. Alternative Medication Industry It consists of various groups involved in the promotion of different forms of alternative medications and therapies like ayurveda, homeopathy, aromatherapy, massage therapy etc. The total market size of alternative medicine is valued at US $2.7 billion while global market for traditional therapies accounts for US $60 billion. Dietary Supplements Industry As per the Office of Dietary Supplements, consumers in the USA spent $20.3 billion on dietary supplements in 2004. This comprises of vitamins, minerals, herbs, botanicals, amino acids, whole foods, nutraceuticals, etc, the USFDA regulates dietary supplements differently than the conventional foods and drug products. Regulated by the Dietary Supplement Health and Education Act of 1994 (DSHEA), the manufacturers are responsible for ensuring the safety of dietary supplements before they are marketed. The industry derives much of its demand from growing health awareness, ageing population, consumer spending, and nutrition trends. Bringing out innovative products, effective merchandising and competitive pricing determines the manufacturers profitability. Supplements are sold via supermarkets, drugstores, Internet, mail orders, health food stores, and by direct sellers. KEY GROWTH DRIVERS OF THIS INDUSTRY There are various factors, which govern the growth of the medical and healthcare industry. Some of the key factors are: Continuous investments in research development has resulted in increased productivity and better quality of drugs, medicines, medical instruments, hospital equipment, and other medical supplies used in medical industry. Provides employment to large chunk of human population. United States of America has the largest workforce i.e. one in every 11 US residents employed in the health care business. Increased costs in the medical treatment in the developed nations have driven patients to migrate to Asian countries. Rise in ailments among the ageing population especially in developed nations has led to the increase in demand of variety of drugs or medicines. Innovative techniques of drug discovery and drug development, new cures and treatments, gene testing for insurance, genetic predictions of disease and related issue, human cloning and reproductive technologies are the other key drivers of the medical industry. FUTURE PERSPECTIVE OF THE INDUSTRY The future perspective of medical industry seems to be immensely bright and encouraging for this industry in terms of the expected surge in global demand and upsurge in investments. Several trends such as globalization, continuous investments in research and development, newer techniques of drug development and discovery, product proliferation, mergers and acquisitions are the key drivers of this industry. Increasing corporatization of Private Healthcare in the backdrop of a growing and affluent middle class is an emerging trend that has been pushing the growth of this industry. Health Insurance and Medical Tourism are the other significant trends, which are governing the global healthcare and medical industry. Most of the nations are now emphasizing on the accreditation of medical professionals so as to ensure legitimacy of the services provided by them. Robust advancement in the field of information technology will allow critical medical data to be processed and transferred quickly over larger distances, thereby saving time of both the patients and physicians in the speeding delivery of treatment. WELCOME TO INDIA! Indian Herbal Industry The Indian herbal market is sharply rising, expecting to hit the INR 14500 crore mark with exports reaching INR 9000 crore by the year 2012. The herbal market has a CAGR of around 25%. India is followed by China as the largest producer of medicinal plants having more than 40 per cent global diversity. The World Health Organisation (WHO) has projected that the global herbal market will grow to USD 5 trillion by 2050. According to a study on Herbal Industry Biz Potential, currently, the Indian herbal market is worth Rs 7000 crore (USD 1.7 billion) and India exports herbal raw materials and medicines worth over Rs 3600 crore (USD 902 million) THE AYURVEDIC MEDICINE INDUSTRY IN INDIA Ayurvedic medicines are produced by several thousand companies in India, but most of them are quite small, including numerous neighborhood pharmacies that compound ingredients to make their own remedies. It is estimated that the total value of products from the entire Ayurvedic production in India is on the order of one billion dollars (U.S). The industry has been dominated by less than a adozen major companies for decades, joined recently by a few others that have followed their lead, so that there are today 30 companies doing a million dollars or more per year in business to meet the growing demand for Ayurvedic medicine. The products of these companies are included within the broad category of fast moving consumer goods (FMCG; which mainly involves foods, beverages, toiletries, cigarettes, etc.). Most of the larger Ayurvedic medicine suppliers provide materials other than Ayurvedic internal medicines, particularly in the areas of foods and toiletries (soap, toothpaste, shampoo, etc.), where there may be some overlap with Ayurveda, such as having traditional herbal ingredients in the composition of toiletries. The Ayurveda industry is dominated by Dabur, Baidyanath and Zandu, which hold nearly 85% share of the market. Dabur India Ltd. Leads the Ayurveda market as Indias largest supplier and the fourth largest of FMCG products. Daburs Ayurvedic Specialities Division offers a range of medicines ranging from common cold to chronic paralysis. However, this is only 7% of Daburs total revenue. The famous Chyavanprash from Dabur, owns 70% of the market while the Digestive Hajmola tablets has an 88% share. Damburs Amla Hair Oil, Vatika Shampoo and Tooth powder occupy a major chunk of the marketplace. Kolkata based, Sri Baidyanath Ayurvedic Bhawan Ltd. Is a specialist in Ayurvedic Products and has recently ventured into FMCG markets Its forte was in its internationally marketed Shikakai (Soap) and range of cosmetic products. Baidyanath has more than 750 products in its Ayurvedic portfolio pulling a sales volume of over 350 million dollars. Similar to the product basket of Dabur, Baidyanath is into massage oils, Chyavanprash and patented Ayurvedic products. Mumbai Based, Zandu Pharmaceutical Works, focused largely on Ayurveda based products. In its 45 million dollars turnover, Zandu drives its entire sales from its chemicals and cosmetic division. In 1934, Bangalore witnessed the birth of The Himalaya Drug Company. With over 500 million dollars of net worth, Himalaya has expanded and engraved a footprint into the US soil. Some of its offerings such as the Liv-52 capsules, introduced in India in 1955, are marketed as a liver protector and therapy for liver diseases like viral hepatitis. Charak Pharmaceuticals, producer of liquids, tablets, and veterinary products has constantly grown in market share with its newest introduction of the product Evanova, a concoction of 33 herbs and minerals and non-hormonal active ingredients used as a menopause treatment alternative to HRT. Containing a good amount of Soya content, Evanova contains herbs like elective estrogen receptor modulators as well as asparagus root (shatavari), which diminishes the regularity and intensity of hot flashes. The age old Vicco Laboratories incorporated nearly 60 years ago, primarily produces Ayurveda based topical therapies. Its evergreen, Vicco Vajradanti, has enhanced its foothold, not only in India but in the US markets too. The newest entrant in the segment, The Emami Group, provides a diverse range of cosmetic and Ayurvedic products. Emamis, Himani line of Ayurvedic products occupies only 110 million dollars of the turnover of the group. Similar to its competitors, Emami deals with products such as Chyavanprash and herbal oils. Aimil Pharmaceuticals Ltd. Excells in the manufacture and selling of generic and proprietory Ayurveda based medicines. With a meager 20 million dollars of business, its Ayurvedic range comprises of therapeutic products which had received the National Award for Quality Herbal Preparations and National Award for R D. Aimil is well known for its proprietary formulae for hepatitis, diabetes, menstrual disorders, digestive disorders, and urinary diseases. The herbal honey, Chyavanprash dominates the Indian market with 69% market share. Dabur leads the Amla based Chyavanprash product market with Baidyanath, at 11%, and Zandu and Himani (Emami Group) with about 7.5% each. An assortment of stand-alone herbs, traditional formulae, coupled with proprietary medicines make up the herbal Indian market> there is also a huge section comprising of the massage oils, shampoos, skin creams and other tropical products. Himalaya Drug Company and Universal Medicaments (UM) in Nagpur, lead the market for such traditional medicines. UM has a JV for production and RD of herbal based products, with Cipla Ltd. and Lupin Ltd. UM is exports both pharma based medicines as well as herbal medicines. STATUS OF AYURVEDA IN INDIA The governments of India and NGOs in India have been collecting data on the Ayurvedic system in India pertaining to the manpower and institutional aspects of Ayurveda which has emerged over the years. 60% of Indian physicians deal with non-allopathic systems of medicines. There are 4 lakh Ayurvedic practitioners, while over 1.7 Lakh doctors dealing in Homeopathy. Even though India has over 500,000 medical doctors, similar to that of US, India addresses nearly 4 times the number of patients as compared to the US. Even with the illustration of Universal Medicaments Pvt. Ltd., we can see the depth of product offerings with a herbal base. Some of the formulations developed by them are Karnim (Anti-diabetic supplement), Herbokam (Anti-stress formula), Chetak (Stimulant), Tonabilin (Iron supplement), Minitone, U-Gyanetone, and Unicough Syrup. With over 15 main stream proprietary products, they are gradually moving away from traditional Ayurveda and adopting newer forms to suit existing trends. Colorado based, Maharishi Ayurveda Products International is the largest supplier of Ayurveda based herbal products to the US and other western countries. Despite the popularity of the teachings of Maharishi Mahesh Yogi, and his teaching of transcendental meditation, the company holds a meager market share and a limited staff. The Maharishi has adopted a typical Pharmaceutical company approach where Doctors are attracted by their products and thus, become representatives to spread the message regarding their products. Due to the age old perception in western worlds that traditional medicines cannot be promoted or accepted with ease, there is an increased focus on individual herbs such as the Indian Ashwagandha. Comparing the product with ginseng, which has been the best selling medicinal herb in the international markets, it has earned the name of the Indian ginseng Earlier, the greatest promoted basil from Ayurveda was Centella asiatica, a variety of Brahmi. The herb contained two other non- Ayurvedic herbs with which it gained immense importance and was promoted extensively as an energizer and a tonic for brain related issues. However, a Chinese herb has taken its place due to confusion about its source. On the contrary, there are bitter past experiences for many westerners when they make a trip to India which indicates that the problems exist primarily in the source country. Contamination issues and quality control from heavy metals, pesticides and other materials has become an increasing concern among Ayurvedic factories. Yet a few large ones have managed to invest in testing facilities and quality issues. The Story Kottakkal Arya Vaidya Sala, an Ayurvedic Medical Center Kottackal Arya Vaidya Sala which was founded in 1902 by Vaidyaratnam P.S. Varier is today one of Indias morst revered ayurvedic institutions. It offers Ayurvedic medicines and treatments to seekers all over India. It is a charitable institution offering medicines and treatment. The Arya Vaidya Sala also manages one Ayurvedic Hospital at Kottakkal in Kerala and at Delhi. It also cultivates medicinal plants and manufactures medicines along with conducting research programmes and publishing various literature on Ayurveda. They also run a Kathakali Academy. The founders studied this traditional medicine under the classical Gurukul system. They also acquired proficiency in the practice of Allopathy. In 1933, in recognition of his valuable services to humanity, Sri P. S. Varier was conferred the distinguished title of Vaidyaratna by His Excellency the Viceroy and Governor General of India. Left: Some of the 500 Ayurvedic formulas developed by Arya Vaidya Sala; Right: Home of S. Varier, the organizations founder. Sri Varier, called the Savior of Ayurveda in the South passed away in 1944. He had executed a will prior to his demise, which converted his proprietary into a charitable trust, as per the provisions of its founders will Arya Vaidya Sala functions as a charitable trust. Ayurvedic Natural Health Center, Goa, India Todays Ayurvedic health care services aspires to cater to tourist from across the world. Although herb products can be taken everywhere, the services of Ayurveda are epitomized by the week-long Panch Karma regimen which are obtained by staying at a special clinic. The Ayurvedic Natural Health Care Center is a group of sites in Goa where people can visit for two weeks to experience a wide range of therapies. The Ayurvedic system is particularly focused on cleansing and detoxifying approaches and uses numerous methods for promoting elimination and relaxation this involves the application of medicated oils and herbs. This center was established only a few years ago by Dr. Gopala Krishinan Valiyaveetil. He belongs to a family specializing in Ayurveda and he has obtained his grounding in Ayurveda from his parents. BREAKING OUT OF THE SLUMBER- AWAKENING INDIA India holds centuries old treasure of well practiced and well recorded wisdom of traditional medicine The basic requirements for gaining entry into the rest of the world include well-documented traditional use of single-plant medicines, Medicinal plants free from pesticides and heavy metals. Herbal drug development is possible only through the enlargement of standardized natural products. The health care systems are going to become more and more expensive hence we have to develop methodologies to essentially introduce and integrate herbal medicine system in mainstream health care. There is a huge scope for India also to emerge as a leading player in the global herbal product based medicine. Drugs manufactured in accordance with principles of Ayurveda, Siddha and Unani can reach new horizons. The need is to make them the best in the world by maintaining their quality and efficacy. There is nothing to stop ayurveda and herbal sciences from competing with the modern medicine with its virtues added advantages, fewer side effects and lower costs. THE INDIAN HEALTHCARE MARKET India Spends US $ 22.7 Billion On Healthcare HEALTHCARE MARKET (2005 VS 2025) Healthcare is the third largest growth segment in India THE CURRENT STATUS OF HEALTHCARE Out of pocket semi-urban and rural expenses higher than Urban DRIVERS OF GROWTH Increasing health awareness, Increasing spends on health Health Insurance penetration Increasing disease burden lifestyle diseases Awareness of healthcare and preventive care Employer provided healthcare Community based health plans INDIA PREFERS PRIVATE PROVIDERS Private expenditure as % of total expenditure on health : 82.7 (2004) MAJOR PLAYERS Healthcare services is highly unorganised segment in India ABOUT HIMALAYA The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a clear vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5000 year old system of medicine. The Himalaya Drug Company is a leader in the Indian phyto-pharmaceutical (Ayurvedic) products ever since its founder M Manal, while visiting Burma in 1930, discovered how elephants were pacified and developed the worlds first anti-hypertensive drug, Serpina. It offers a wide range of pharmaceutical, personal care, consumer and animal health products. Over 300,000 doctors around the globe have endorsed Himalayas products and consumers in over 70 countries rely on Himalaya for their health and personal care needs. The company has pioneered the use of modern science to rediscover and validate the secrets of Ayurveda, the centuries-old Indian system of medicine. It employs cutting edge-technology to create pharmaceutical-grade ayurvedic products. Himalaya is dedicated to providing the highest quality and consistency in herbal care products and the company was also awarded the ISO 9001-2000 certification in 2003. Himalaya has always focused on developing safe, natural and innovative remedies that will help people live safe and healthier lives. Himalayas history is one of innovation through research. The company believes that ideal healthcare system lies in the synergy in between ayurveda and modern science. Himalayas constant endeavour is to create innovative products that satisfy the health and personal care requirements of contemporary living. VISION To bring Ayurveda the source of natural medication, to the society in a modern-day form and to untangle the mystery behind the 5000 year old system of medicine. MISSION Establish Himalaya as a science based, problem solving holistic brand with its source entrenched in the ancestry of nature and characterized by trust and healthy lives. Not just consider the local markets but also broaden their horizons across regions (worldwide) with a long term in-depth approach, by adopting the highest ethical standards at each step. Value, consider and utilize the inputs of all the stakeholders of the Himalaya family to garner the seed to shelf policy. The focus is on adopting eco friendly practices to support the environment that we live in. The employees are expected to support the Himalayan promise of exceeding consumer expectations each and every time. PRODUCT SERVICES Himalayas products can be broadly classified into 3 main ranges viz. Healthcare Health maintenance, eye care, skin care, cardiac care, immune booster and cough control Personal Care Health care, oral care, hair care, skin care and baby care Animal Health Daily care products for sensitive cats and dogs Each of the products under the categories mentioned above are ayurvedic and have no side effects after use. Constant innovation has been the mantra of the management at Himalaya. Himalaya has had some exceptional innovative products in its product offerings that has helped it grow in stature. Some of the most successful innovations that have helped Himalaya become the leaders in Herbal Healthcare are as follows; Serpina Derived from the plant serpentina. It was a natural tranquiliser with anti-hypersensitive properties. Was the world first natural hypersensitive medicine launched in 1930. Liv. 52 An apt example of innovation at Himalaya. The RD department was given the job to come up with a natural remedy that improved liver function as that was the main concern of people then in 1950. The team came up with a natural medicine that became the hallmark of innovation. Today, 1 billion tablets and 13 million syrup bottles of Liv. 52 are sold annually across the globe. Bonnisan A sweet tasting natural paediatric digestive tonic introduced in 1972. Soon after launch it became the leading brand in its category and today is Indias number 1 paediatric digestive product. On further research in Malaysia, Bonnisan also helped cure the long standing asthama problems in several preteens. Reosto A unique herbomineral preparation that slows bone loss and strengthens bone. The plant hormones that are present present in Resto influences the bone formation and also minimizes the risk of fracture cased by osteoporosis. Menosan It is an ideal alternative to Hormone Replacement Therapy. Menosan helps women during the menopausal and post menopausal stages. The plant derived hormones i.e. phytoestrogens are completely risk free and help women cope with the menopausal discomforts and mood swings. PureHands A herbal sanitizer that kills 99.9% of the germs and prevents infection. The germicidal action on Neem, freshness of lemon and softening action of hrivera has helped this product gain acceptance in the market. Himplasia A product that was launched in 2002 to help aged men deal with the prostrate problems. This is a natural product with no side effects and men could start taking this medicine early and hence restrict the growth of the prostrate. Hair Loss Cream This product helps reduce hair loss, stimulate hair growth, increase hair thickness and improve tensile strength of hair. The regular use of this product lead to a 20% reduction in hair loss in just 2 weeks. In their effort to do something good for the society, Himalaya has also forayed into many community services and corporate citizenship programs, which are a part of their corporate social responsibility. This has been broadly classified into Health, Education, Community and Environment. Himalaya has constantly been investing in Training, Education and community welfare projects. They have taken the global cultivation practices, contract cultivation techniques and rain water harvesting techniques to the farmers. Partnerships with companies like Shristhi Special Academy (NGO) and IDEI has helped them walk an extra mile towards community services. GLOBAL PRESENCE Himalaya has grown from being an Indian Ayrvedic brand to a global player with its products being well accepted in more than 70 countries. It has a sound base in USA, Middle East, Europe and Asia and has been diversifying its base rapidly. Himalaya went onto instituting a global company in the name of Himalaya Global Holdings Ltd. which is a parent company of the Himalaya Drug Company worldwide. The company has its offices strategically located in 7 regions through which they reach across to 71 countries. One of the offices in Bangalore (India) extensively looks into the pharmaceutical operations for India, Russia and Asia Pacific while another office in Bangalore looks into only the consumer products. They have their other offices in: Europe Latvia, Middle East Dubai which also caters to the South African region U.S.A. Texas Houston which caters to USA, Canada, Mexico, South America and the Caribbean Singapore This office caters to East Asia and South Pacific Johannesburg This office caters predominantly to South Africa HIMALAYA NEW INITIATIVES Himalaya has come up with State of the art Retail Outlets that cater to only Himalaya Products. This is a strategy adopted by Himalaya to entice customers to buy more Himalaya products. This chain of exclusive Himalaya stores is a retail strategy adopted by the company to increase the accessibility, visibility and enhance the consumer shopping experience. In the fiscal year 2006, Himalaya has 92 exclusive retail stores and the number has been increasing ever since. These retail stores also act as crucial information centers where the customer queries are answered by trained managers. Also, these outlets are electronically linked to a Customer Relationship Management (CRM) Cell, which is assisted by a team of medical doctors who respond to specific customer health queries. Customer Interaction Management Himalaya outsourced the entire integration project to a company called Talisman. CIM has helped Himalaya respond to the queries from the customers, doctors and distributors. The main advantage of outsourcing CIM was that they got the module up and running in 2 weeks. Hence, all the queries were catered to and the expertise of Talisman helped them build and strong and fool proof CIM. Also, the work load has been reduced as the primary scanning is done by customer service representatives of Talisman and then the calls / emails are forwarded to the in-house people. SWOT HIMALAYA Strengths Weakness Large Product Profile Presence across the globe with strong brand value Great control over the supply chain across the various countries Certifications from US Food and Drug Administration for Research and Development First company to develop 100% herbal Child Care Products. Very few suppliers for the botanical materials Lack of proper infrastructure to transport and stock the botanical raw materials Technology is older / outdated Share of India in the World Pharmaceutical Production is 1.2% which is quite low as compared to the Population which is 16.1% of world population. Opportunities Threats In international market there is high growth potential Growing demand for Ayurveda and Herbal products Unorganised rural markets with low penetration of herbal medicines Increasing use of OTC products Addition of newer markets due to globalisation High degree of competition among existing players High manufacturing and processing costs Substitutes from alternative therapies Shift from process to product patents Higher entry costs in newer markets High competition from generic products Few discoveries with high costs on RD INNOVATION THEORIES HIMALAYA The times for students of innovations have never been better more promising or more challenging. Every speech after speech at AGMs and business schools world over the word Innovation is ubiquitous. A critical goal is to apply innovation concepts to real time issues. Competitive advantage is gained and maintained through innovation. Innovations may not even have to be break through. Innovation is a change in the thought process of doing something or it is the useful application of new inventions or discoveries. Innovation can be defined as the application of knowledge to create additional value and wealth. Effective innovation is achieved by applying existing knowledge in new and different ways. Innovation can involve significant disruptive change to business and economic structures, or alternatively it can be a process of continuous and incremental business development. But what innovations really are is the truth that Innovations bring about change in the way we live life. An invention may be the creation of something that the world has never seen before but an Innovation is what helps commercialise and metamorphose that invention to become a widely used benefit

Dimmesdales Guilt and Internal Struggle in Hawthornes The Scarlet Letter :: essays research papers

In Nathaniel Hawthorne’s The Scarlet Letter, Mr. Dimmesdale’s greatest fear is that the townspeople will find out about his sin of adultery with Hester Prynne. Mr. Dimmesdale fears that his soul could not take the shame of such a disclosure, as he is an important moral figure in society. However, in not confessing his sin to the public, he suffers through the guilt of his sin, a pain which is exacerbated by the tortures of Roger Chillingworth. Though he consistently chooses guilt over shame, Mr. Dimmesdale goes through a much more painful experience than Hester, who endured the public shame of the scarlet letter. Mr. Dimmesdale’s guilt is much more damaging to his soul than any shame that he might have endured. When the reader first meets Roger Chillingworth standing watching Hester on the scaffold, he says that he wishes the father could be on the scaffold with her. â€Å"‘It irks me, nevertheless, that the partner of her iniquity should not, at least, stand on the scaffold by her side† (46). At this point, Chillingworth wishes that Mr. Dimmesdale was also receiving the sort of shame Hester is being put through. Throughout the first few chapters of the novel, however, Chillingworth’s motives become more and more malicious. By the time Chillingworth meets Hester in her prison cell, he has decided to go after Mr. Dimmesdale’s soul. Chillingworth turns to this goal because Mr. Dimmesdale did not endure Hester’s shame on the scaffold. Had Mr. Dimmesdale chosen to reveal himself at the time of Hester’s shame, he would not have had to endure the pain of Roger Chillingworth’s tortures of his soul. When Mr. Dimmesdale finally confesses to the townspeople in the last hour of his life, he reveals what many saw to be a red A on his chest. Whether the letter was carved by him in an act of self-mutilation, if it was merely a figment of his guilt-ridden imagination, of if it was indeed created by Chillingworth’s torture, it is a symbol of the guilt that Mr. Dimmesdale endured. While it may seem like a poor mockery of Hester’s letter, which was visible to everyone, Mr. Dimmesdale’s caused him much more pain than Hester’s caused her. Over time, Hester’s letter came to be accepted by the townspeople, and once Hester had been accepted there was discussion of allowing her to remove it. In contrast, Mr. Dimmesdale’s letter was not visible to the public, though it caused him much pain. Dimmesdale's Guilt and Internal Struggle in Hawthorne's The Scarlet Letter :: essays research papers In Nathaniel Hawthorne’s The Scarlet Letter, Mr. Dimmesdale’s greatest fear is that the townspeople will find out about his sin of adultery with Hester Prynne. Mr. Dimmesdale fears that his soul could not take the shame of such a disclosure, as he is an important moral figure in society. However, in not confessing his sin to the public, he suffers through the guilt of his sin, a pain which is exacerbated by the tortures of Roger Chillingworth. Though he consistently chooses guilt over shame, Mr. Dimmesdale goes through a much more painful experience than Hester, who endured the public shame of the scarlet letter. Mr. Dimmesdale’s guilt is much more damaging to his soul than any shame that he might have endured. When the reader first meets Roger Chillingworth standing watching Hester on the scaffold, he says that he wishes the father could be on the scaffold with her. â€Å"‘It irks me, nevertheless, that the partner of her iniquity should not, at least, stand on the scaffold by her side† (46). At this point, Chillingworth wishes that Mr. Dimmesdale was also receiving the sort of shame Hester is being put through. Throughout the first few chapters of the novel, however, Chillingworth’s motives become more and more malicious. By the time Chillingworth meets Hester in her prison cell, he has decided to go after Mr. Dimmesdale’s soul. Chillingworth turns to this goal because Mr. Dimmesdale did not endure Hester’s shame on the scaffold. Had Mr. Dimmesdale chosen to reveal himself at the time of Hester’s shame, he would not have had to endure the pain of Roger Chillingworth’s tortures of his soul. When Mr. Dimmesdale finally confesses to the townspeople in the last hour of his life, he reveals what many saw to be a red A on his chest. Whether the letter was carved by him in an act of self-mutilation, if it was merely a figment of his guilt-ridden imagination, of if it was indeed created by Chillingworth’s torture, it is a symbol of the guilt that Mr. Dimmesdale endured. While it may seem like a poor mockery of Hester’s letter, which was visible to everyone, Mr. Dimmesdale’s caused him much more pain than Hester’s caused her. Over time, Hester’s letter came to be accepted by the townspeople, and once Hester had been accepted there was discussion of allowing her to remove it. In contrast, Mr. Dimmesdale’s letter was not visible to the public, though it caused him much pain.

Marketing Debate

Is Consumer Behavior More a Function of a Person’s Age or Generation? MKT 6661 Strategic Marketing Management Troy University Introduction A heavily debated issue between marketers is what drives consumer behavior? There are two noted positions in this debate, one that believes that age differences are the deciding factors of a consumer’s wants and needs and others make the case that cohort and generation effects are better suited to uncover the consumer’s desires. Marketers have a major responsibility to identify and reach out to the marketplace and find out what influences an individual’s purchasing decisions.Rather these decisions can be sorted based on a group of individuals shared experiences or by simply bunching these individuals into their respective generations but a system has to be in place to provide insight to what is the best way to channel into the consumer’s buying methods. So what’s all the Fuss About? The question that we ar e trying to answer is, is consumer behavior more a function of a person’s age or generation? There has been inclusive research on the driving forces of what drives consumer choice.A pattern has been discovered that people who make similar purchases may also share other specific social-economical similarities. This gives way that there is some background to be learned about these purchasing groups. Cohorts, or Aged-Based Marketing, tend to share a significant number of experiences, goals, and values. (Bidwell 2009) The main principle behind a cohort is that individuals make purchasing decisions based on events that they experienced through their lives, such as their childhood, adolescents, early adulthood and so forth.These events, called defining moments, influence attitudes, preferences, values, and buying behaviors, and these attitudes, values, and buying-behavior motivations for each cohort remain virtually the same throughout their lives. (Bidwell 2009) In contrast to coh orts, on the other side of the debate, the method of evaluating consumer behavior by placing consumers in a group of individuals born and living about the same time. This is the practice of multi-generation marketing. Each generation has unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors.Multi-Generational marketing has a broader platform in which individual consumers are placed. Some specifics of these two marketing segments can draw some contrast between the two. To use the cohort model most effective there must be a combination of people’s ages and information about their particular life stages. Some examples of different life stages are empty nesters, retirees, young families, and your careerist. (Bidwell 2009) Most consumers’ life stages are fairly predictable so it provides for their purchasing habits to be predictable.There can be contrast amongst different cohorts as well, depending on the unique events that an individual shared with others in the same cohort. According to Charles D. Schewe, a professor of marketing at the University of Massachusetts at Amherst and consultant to numerous companies, there are seven American cohorts. The first cohort being the Great Depression cohort, born between the years of 1912 and 1921 and represent approximately seven percent of the U. S. population, secondly is the World War II cohort born between the years of 1922-1927 and represent about five percent of the U.S. population, the third cohort is known as the post WWII cohort, this group was born between the years of 1928-1945 and represent about twenty three percent of the U. S. population, next are the Baby Boomers I and Baby Boomers II cohorts, they represent together about forty three percent of the U. S. population and were born between the years of 1946 to 1964, the sixth cohort are the Generation X’ers who were born between the years of 1966 and 1976 and make up approximately twen ty two percent of the U. S. opulation, and lastly there are the N-Gens, born from 1977-1987, and make up twelve percent of the U. S. adult population. ( Bidwell 2009) Though these cohorts span over a number of years they are all linked by a series of events that follow a chronological order. Even though a cohort places consumers in segments based on lifestyles but the time in which these events occurred can have drastic effect on their purchasing choices. Looking at the metrics of generational marketing on surface can resemble age-based marketing very closely.This is not an intentional consequence to be vague in practice or by definition but help narrow the message down that the marketer is trying to relay. Take a look this table that depicts the six U. S. Generations. Generation| Date of Birth| Number| Age (in 2010)| Pre-Depression| Before 1930| 12 MM| 81 and above| Depression| 1930-1945| 28 MM| 65-80| Baby Boom| 1946-1964| 80 MM| 46-64| Generation X| 1965-1976| 45 MM| 34-45| Gener ation Y| 1977-1994| 71 MM| 16-33| Generation Z| After 1994| 29 MM| Less than 16| (Marketing to the Generations 2010)Looking at the table, generation analysis and Cohort effects follow a very similar chronological order and demographics but generation analysis is a much broader form of marketing intelligence. At best we have put a group of consumers at the same place at the same time using this method. By knowing the generation the consumer was born it does help the marketer pin point the most effective way to communicate with the consumer taking a macro overlook of the consumer. Based on what generation a consumer was born in gives insight of how techno savvy or financially conservative, education level the consumer received.Conclusion As I really think about the original question and look for the answer it seems to me that these two methods work in tandem with each other. The bigger picture is understanding the holistic approach to getting your message across the consumer. Cohort i s a much more defined process, in that it outlays the needs of the consumer at different times in their lives but knowing the generation that the consumer helps to point the marketer in the right direction when extrapolating data from individual.Undoubtedly to me both are instrumental in a effective and efficient marketing information system References Bidwell. 25 March 2009 Cohorts: Age-Based Marketing. http://www. bidwellid. com/resources/white_papers/Bidwell_ID_Cohorts. pdf Williams, K; Page,R 2010 Marketing to the Generations http://www. aabri. com/manuscripts/10575. pdf Kotler, P. , & Keller, K. (2012). In K. Keller, & P. Kotler 14th ed, Marketing Management

Does the End Justify the Means? Essay

The ‘end justify the means’ is a philosophical maxim popularized by Niccolo Machiavelli during the renaissance era. This maxim is supposed to justify the actions of a leader or what Machiavelli calls ‘the Prince’, to do whatever is in his power in so far as the ‘end/s’ justifies the ‘means’ of attaining it. Machiavelli highlighted that the ‘end’ that a ‘Prince’ or a leader should focus on is the maintenance of his regime, authority or power. This theory is often mistaken as a standard principle usually by a few who rules a group of people, a community or a nation. They always believe that what they are doing redounds to the benefit of the majority. This few will not accept that what they have done is evil even if it produced good results for many people. History will tell us that many events in the past have gained favorable comments from some individuals but different from the point of view of the majority. Take the case of Hiroshima and Nagasaki bombing by the American forces during the war to weaken the morale of the invading Japanese forces in the Far East, which resulted to a lifetime tragic memory for thousands of Japanese victims (Walzer, 2004). If we are part of that era, perhaps we would simply say that it was the only way to stop the Japanese aggressors. For the Japanese and its allies, it was an evil act for the Americans to involve innocent Japanese civilians in the war. Leaping forward to the present era where people have become broad-minded and peace-oriented, many Americans have condemned the bombing of Hiroshima and Nagasaki and a number of big organizations have initiated moves to restore America’s image to the world especially to the Japanese people. But there are also sectors including the military who believe that the war would not have ended if the bombing was not done. Does the end justify the means in this case? Certainly not; according to Christine Smith in her article entitled, The End does not justify the Means, committing any acts of evil, regardless of any given circumstances, is always considered wrong. This writer may be right in saying this except that she fails to manifest the exact definition of evil in her statement. When the national interest is at risk to preserve democracy, the military is given a free-hand by the government to thwart rebellion. After a series of democratic process with maximum tolerance and the rebels adhere to their hard-line principle of a â€Å"coup d‘etat,† the military has the ultimate option to use arms. On the side of the relatives and advocates of the aggressive movement this could be evil, but on the side of the government and those against undemocratic process of government take-over, this could be reasonable. Let’s analyze another case, the downing of Korean Airlines Flight 007 in Russia way back 1983 which carried 269 passengers including the crew where most of the victims were Americans and Koreans. It was argued by Russia that the plane violated its airspace, with a hint that it was a spy plane, which led to its ultimate decision to shoot it down, while the U. S. quickly denounced the brutal act of Russia, justifying the cause of air space violation as an aeronautical miscalculation of the pilot. As far as the Russians are concerned, the end justified the means, but on the side of the Americans and Koreans, that was an act of terrorism. In this particular case, the element of ideology has to be refuted. While the brutal act was considered by the Russians as a way to suppress any threat to their ideology, they did it in any way possible even if the world would condemn it as an evil act. Russians believed that the tragic end has justified the means involving the interest of the Soviet Union. Given that it was an aeronautical error to violate airspace, Russia should have instructed the pilot of the ill-fated airplane to follow an emergency landing for investigation concerning the alleged espionage instead of downing it, considering that it was a passenger aircraft and not a military one. Even assuming that it was a language barrier between pilots that could have been the cause of the immediate military response, still it can never be justified. On the part of the victims’ relatives, the incident was intentionally done and Russians must be stiffly penalized. For a few who ruled the military, it was part of an exercise. For communist allies, it was the right thing to do, but for the rest of the world, it would be remembered as a massacre in the sky. Same is true for any kind of religion which has a great concern for human life; the act was inspired by the devil. In cases of tortures, human rights abuses, military actions and capital punishments, the end may not justify the means. Even if the ultimate result is good for the majority or even to a nation, if the means was done in a vicious way, then, that could never be justified. But for soldiers who are engaged in war, it is entirely a different philosophy. A soldier has to follow orders from his superiors to protect the sovereignty of a nation, that’s his duty. When he goes to the jungle in search for the enemies, he carries with him a mandate from his superiors. But when he is out there to engage in combat, a different scenario occurs. He becomes primarily concerned about his own life and to return to his family alive, the mandate becomes secondary. Very few want to be a hero and much lesser to be friendly with the enemies. A soldier is a military machine, that’s how he was honed and oriented; he has to kill the enemy before the enemy kills him. He has to execute a rapid action if his life is endangered. That’s the game of war, that’s the game of chance if he wants to survive. But if a soldier is engaged in killing innocent people just because he could not identify the enemy exactly, then, his action does not justify his motive. If he tortures an enemy or a group of people in search for truth, it can be held unjust. If he is trigger-happy and involved in mass execution because he fails to identify the enemies exactly, he must be condemned and be subject to a court-martial. There can never be an excuse for killing people at an instant without concrete evidence backed up by reliable logistics, and in so doing, his conscience must be directly involved. But how do we gauge and monitor his professionalism in the battlefield? A soldier is dispatched with a troop and a leader who keeps track of all his moves. There is a saying that â€Å"foul odor will always come out in the open,† especially when the victim’s relatives submit a complaint with corresponding evidence. Let’s take a look at Teresa M. Hudock’s article entitled, ‘The End Does Not Justify The Means’. She said that the best example of a credible perfectionist is one who does not use military force and violence in any given circumstances, even in self-defense, and he must be an advocate of human rights. This might be an ideal scenario. War or no war, when life is at stake magnanimity will be a subject for legal arguments especially when self-defense is in question. No person will allow others to take his life without doing anything except for born-heroes. Therefore, justifying the end by the course of action taken depends on how people look at it and it varies on the standpoint of different sectors of the society. In essence, the end does not always justify the means. Nonetheless, there are extreme instances or ‘supreme emergencies’ wherein the ends bring about the greater good which justifies the means of attaining it. References: Hudock, T. M. The End does not Jusifies the Means. Retrieved on January 26, 2009, from http://www. usc. edu/dept/LAS/ir/calis/pdfs/171w. PDF Machiavelli, N. (1515). The Prince. http://www. constitution. org/mac/prince00. htm Smith, C. (2008). The End does not Justify the Means. Retrieved on January 25, 2009, from http://www. nolanchart. Com/ article4573. html Walzer, M. (2004). Emergency Ethics. New Haven and London. Yale University Press. P. 33-55